Present situation of Chinese current stair industry
Stairs market unpopular, makes a lot of stairs enterprise absorbed in the pursuit of immediate interests, while ignoring the staircase industry market standardization, "mercenary" and only the pursuit of short-term interests of the enterprises now in the staircase industry universal existence and enterprises ignore the own brand shaping and cultivating, brand awareness weak, has become now the stairs are desiderated to be solved problem.
1 the market demand is great, the great development potential, but the consumption ability is limited. Consumers in the pursuit of high - quality, high - grade home environment at the same time to provide a broad market prospects for the stairs;
2 many brands, fierce market competition, the industry is still a new industry emerging industries, the market profit margins, in the interests of many related materials manufacturers and then set foot in the stairs industry, such as furniture, steel, etc., to seek greater profit margins. There are many brands on the market, because of a considerable part of the business of brand awareness of the misinterpretation and eager for quick success and instant benefits, so in the market have absolute influence and leadership brands are few.
3 because of regional economic development is not balanced, the regional distribution of quality brand. Such as Shanghai, Beijing, coastal areas, such as stairs brand is more mature, but the lack of market integration capabilities;
4 brand quality is uneven, there is no standard market system and industry standards;
5 consumer awareness of the product brand, consumer risk. Coupled with the poor brand awareness of the stairs in Chengdu, the lack of brand awareness of the product and training, focus on short-term interests, can not establish a market impact of the brand;
6 stair industry competition level is low, although the stairs brand type is much, the competition is intense, but this kind of competition level is limited to the low level of price competition. The stairs brand go15 on the road.
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