Three key key to the development of the market in the market
Duty editor:Foshan Shunde Sheng Hong Jin Zheng Hardware products Co.,Ltd Release time:2015-10-06
Stairs brand building is very important, at present, our country stairs market downturn period is not completely in the past, manufacturers have not get rid of the impact of the crisis. Staircase enterprises to develop, can only through their own efforts, relying on channel construction, through the strengthening of innovation, brand and other ways to achieve.
Precision farming channels
After the financial crisis, some of the furniture building materials enterprises to the stairs market, for market share, the stairs market competition is more intense. Staircase enterprises on the one hand to face the product surplus, profit margins shrink, inventory and capital risk increase the pressure, on the other hand to face the consumer's demand for services is increasingly high, the stairs brand choice range, purchasing power is not strong and other brutal reality.
In these markets, sales channels are more important. Stairs to the end of the enterprise must be extended to the end of the demand chain, do fine channels. "Precision farming channels, the terminal" has become the target of enterprise stairs.
In the past, the stairs enterprises in order to seize the market, are trying to layout marketing outlets, stores and dealers more, but there are a lot of stores are loss. Stairs enterprise distribution network is not much, but the profitability of the channel.
Dealer profits, manufacturers can profit. The sales terminal is not only a function of sales and financing, it also has marketing, service, brand display and other functions, is the decisive factor for the survival and development of enterprises. Therefore, many far sighted stairs manufacturers and dealers Baotuan combat, support the dealers, through precision farming channels to enhance competitiveness.
Strengthen innovation
Product innovation is the process of the enterprise to launch new products according to the target customer needs and the resources of the enterprise itself.
At present, the stairs industry product homogeneity is very serious. Because of the low threshold, the technology content is not high, the shape design is easy to counterfeit and other reasons, the cloning phenomenon is very serious, and the technology is constantly improving. A unique style, the new style of the stairs come out, sell a little, there will be imitation goods. The quality of the products, the style is basically the same, only through price competition between businesses.
Plagiarism, counterfeiting of the wind in the prevalence of obstacles, is plagued by the development of the original staircase, the homogenization of the industry is a major cause of unfair competition.
To break the homogenization of the problem, you need to have the idea of independent innovation of enterprises from the main development products, through their own business features, there are scientific and technological content of the staircase to participate in market competition, which is a healthy competition, to promote the development of the stairs industry.
Of course, small and medium enterprises must also pay attention to the cost of product innovation, especially in the current time of the winter. From the practical point of view, the effective integration of social resources for product innovation is a safe and effective way, can reduce the risk of detours.
Low cost to do brand
Since the beginning of the second half of 2008, the financial crisis, many of the stairs business sales in decline. Many stairs enterprises have recognized the importance of the brand, many enterprises have embarked on the road of brand shaping.
In the current situation, the staircase enterprise on the one hand to take into account the importance of the brand for the development of enterprises, on the other hand also take into account the high cost of doing the brand. In this case, how to make a strong brand with low cost became a lot of strength not too strong staircases enterprises need to inquiry the magic.
Facing the market is tight, tight funding situation, brand survival into the staircases, the only way out, and low cost brand became companies save money, the best choice, shaping the brand.
Many stairs enterprises have entered the brand "extravagant" misunderstanding, in fact, the brand does not necessarily have to spend huge amounts of money, as long as the correct brand strategy, the use of appropriate methods of operation, active and innovative, low cost can also be a strong brand, so as to develop
Precision farming channels
After the financial crisis, some of the furniture building materials enterprises to the stairs market, for market share, the stairs market competition is more intense. Staircase enterprises on the one hand to face the product surplus, profit margins shrink, inventory and capital risk increase the pressure, on the other hand to face the consumer's demand for services is increasingly high, the stairs brand choice range, purchasing power is not strong and other brutal reality.
In these markets, sales channels are more important. Stairs to the end of the enterprise must be extended to the end of the demand chain, do fine channels. "Precision farming channels, the terminal" has become the target of enterprise stairs.
In the past, the stairs enterprises in order to seize the market, are trying to layout marketing outlets, stores and dealers more, but there are a lot of stores are loss. Stairs enterprise distribution network is not much, but the profitability of the channel.
Dealer profits, manufacturers can profit. The sales terminal is not only a function of sales and financing, it also has marketing, service, brand display and other functions, is the decisive factor for the survival and development of enterprises. Therefore, many far sighted stairs manufacturers and dealers Baotuan combat, support the dealers, through precision farming channels to enhance competitiveness.
Strengthen innovation
Product innovation is the process of the enterprise to launch new products according to the target customer needs and the resources of the enterprise itself.
At present, the stairs industry product homogeneity is very serious. Because of the low threshold, the technology content is not high, the shape design is easy to counterfeit and other reasons, the cloning phenomenon is very serious, and the technology is constantly improving. A unique style, the new style of the stairs come out, sell a little, there will be imitation goods. The quality of the products, the style is basically the same, only through price competition between businesses.
Plagiarism, counterfeiting of the wind in the prevalence of obstacles, is plagued by the development of the original staircase, the homogenization of the industry is a major cause of unfair competition.
To break the homogenization of the problem, you need to have the idea of independent innovation of enterprises from the main development products, through their own business features, there are scientific and technological content of the staircase to participate in market competition, which is a healthy competition, to promote the development of the stairs industry.
Of course, small and medium enterprises must also pay attention to the cost of product innovation, especially in the current time of the winter. From the practical point of view, the effective integration of social resources for product innovation is a safe and effective way, can reduce the risk of detours.
Low cost to do brand
Since the beginning of the second half of 2008, the financial crisis, many of the stairs business sales in decline. Many stairs enterprises have recognized the importance of the brand, many enterprises have embarked on the road of brand shaping.
In the current situation, the staircase enterprise on the one hand to take into account the importance of the brand for the development of enterprises, on the other hand also take into account the high cost of doing the brand. In this case, how to make a strong brand with low cost became a lot of strength not too strong staircases enterprises need to inquiry the magic.
Facing the market is tight, tight funding situation, brand survival into the staircases, the only way out, and low cost brand became companies save money, the best choice, shaping the brand.
Many stairs enterprises have entered the brand "extravagant" misunderstanding, in fact, the brand does not necessarily have to spend huge amounts of money, as long as the correct brand strategy, the use of appropriate methods of operation, active and innovative, low cost can also be a strong brand, so as to develop
Previous:Staircase decoration shady
Next:已经是最后一篇了